Where Are the Joneses?

Where Are the Joneses? was a 2007 British daily online sitcom created by the Imagination Group and Baby Cow Productions, sponsored by Ford of Europe, and promoted by digital specialists Hot Cherry.

The script of each three to six-minute episode was collaboratively written by viewers via wikis and social networking sites such as mySpace, Facebook, Flickr and blogs, with each character having their own Twitter feed. The faux-documentary style video was filmed daily on location and was also available to view via YouTube. The first episode was released on 15 June 2007.

The plot follows Dawn Jones, who discovers in the opening episode that she is the child of a sperm donor and follows her travels around Europe to find her 26 siblings. It stars Emma Fryer in the lead role, with Neil Edmond as Ian, the first brother she locates and who travels with her.

Unusually, the production was released under a Creative Commons 'Attribution-Share alike' licence, allowing it to be freely re-edited, even commercially, and press coverage has considered it as 'Wikipedia-like' in allowing anyone to edit and contribute to the storyline.