Wholesome Wave

Wholesome Wave is an American nonprofit organization focused on nutrition and access to fresh food. Wholesome Wave operates two nutrition incentive programs, the Double Value Coupon Program and the Fruit & Vegetable Prescription Program, which tackle the issue of affordability for underserved consumers. The organization works with food hubs, retail outlets and convenience stores. Wholesome Wave's programs address the complex issues of food insecurity, farm viability, economic vitality of local communities, and diet-related diseases. Wholesome Wave was founded in 2007 by Michael Batterberry, Gus Schumacher and Michel Nischan.

The Obama administration named Wholesome Wave as one of five major strategy groups making a difference in the fight against childhood obesity in its "White House Task Force on Childhood Obesity Report to the President" and Guidestar's Philanthropedia named Wholesome Wave one of 18 outstanding nonprofits combatting childhood obesity.