William C. Durant
William C. Durant | |
|---|---|
| Born | William Crapo Durant December 8, 1861 Boston, Massachusetts, U.S. |
| Died | March 18, 1947 (aged 85) New York City, U.S. |
| Occupation | Businessman |
| Known for | Founder of General Motors and co-founder of Chevrolet |
| Spouses | Clara Miller Pitt (divorced)
|
| Children | Margery Pitt Durant (1887–1969) Russell Clifford Durant (1890–1937) |
William Crapo Durant (December 8, 1861 – March 18, 1947) was a leading pioneer of the United States automobile industry, founder of General Motors and co-founder of Chevrolet. He created a system in which a company held multiple brands – each seemingly independent, with different automobile lines – bound under a unified corporate holding company. He also founded Frigidaire.