Willy Naessens

Willy Naessens (14 February 1939 – 31 March 2025) was a Belgian industrialist and owner of a group in industrial and swimming pool construction from Wortegem-Petegem that bears his name. He sponsored football club KSV Oudenaarde and was shirt sponsor of first division teams Waasland-Beveren, SV Zulte Waregem and the Dutch RKC Waalwijk. He also sponsored a cycling team for some time.

Naessens was also known as a horse lover. At the annual horse race named "Waregem Koerse" he has organised a "Willy Naessens Hat Trophy" since the beginning of the 21st century, a hat competition based on that of the English Ascot.

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