Winterland Ballroom

Winterland Arena
The Band playing at the Winterland Arena on Thanksgiving Day, 1976.
Location2000 Post Street at Steiner Street, San Francisco, California
Coordinates37°47′06″N 122°26′06″W / 37.785036111111°N 122.43488888889°W / 37.785036111111; -122.43488888889
OwnerBill Graham (1971–1978)
Capacity5,400 (1971–1978)
Construction
OpenedJune 29th, 1928
Renovated1971 (Converted exclusively to music venue)
ClosedDecember 31st, 1978
Demolishedlate 1985

Winterland Arena (more commonly known as Winterland) was an ice skating rink and music venue in San Francisco, California, United States. The arena was located at the corner of Post Street and Steiner Street. It was converted for exclusive use as a music venue in 1971 by concert promoter Bill Graham and became a popular performance location for many rock acts. Graham later formed a merchandising company called Winterland Productions, which sold concert shirts, memorabilia, and official sports team merchandise.