Wooly Willy

Wooly Willy is a toy in which metal filings are moved about with a magnetic wand to add features to a cartoon face. The toy was originally manufactured in Smethport, Pennsylvania and was launched on the toy market in 1955. It remains in production as of 2025.

Similar toys were made, some by the same company like the larger version, "Dapper Dan The Magnetic Man," which sold for three times as much.

The Woolly Willy trademark is currently held by the Beloit, Wisconsin-based company PlayMonster, formerly known as Patch Products, which purchased the Smethport Specialty Company in 2008.

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