Yellow Coach Manufacturing Company
| Company type | Subsidiary |
|---|---|
| Industry | Automotive |
| Founded | 1923 |
| Founder | John D. Hertz |
| Defunct | 1943 |
| Fate | Merged |
| Headquarters | , U.S. |
| Products | transit buses, electric-powered trolley buses, parlor coaches. |
| Parent | Yellow Cab Company (1923–25) General Motors (1925–43) |
The Yellow Coach Manufacturing Company (informally Yellow Coach) was an early manufacturer of passenger buses in the United States. Between 1923 and 1943, Yellow Coach built transit buses, electric-powered trolley buses, and parlor coaches.
Founded in Chicago in 1923 by John D. Hertz as a subsidiary of his Yellow Cab Company, the company was renamed "Yellow Truck and Coach Manufacturing Company" in 1925 when General Motors (GM) purchased a majority stake. After GM completely acquired the company in 1943, it was merged with GM's truck division to form the GM Truck & Coach Division.
The car rental subsidiary (known both as Hertz Drivurself Corp and Yellow Drive-It-Yourself) was purchased back by John Hertz in 1953 through The Omnibus Corporation and floated the following year as The Hertz Corporation.