YouTube Premium
| Formerly |
|
|---|---|
| Company type | Division |
| Industry | Internet |
| Founded | November 14, 2014 |
| Headquarters | 901 Cherry Avenue San Bruno, California, United States |
Area served | 119 countries and territories; mostly in the Americas, Europe and Oceania, and in parts of Africa and Asia (see full list) |
| Members | 125 million (as of March 2025) |
| Parent | YouTube |
| Website | youtube.com/premium |
| Footnotes / references | |
YouTube Premium (formerly Music Key and YouTube Red) is a subscription service offered by the American video platform YouTube. The service provides ad-free access to content across the service, as well as access to premium YouTube Originals programming produced in collaboration with the site's creators, ability to download videos and listen background playback of videos on mobile devices, and access to the music streaming service, YouTube Music, along with other benefits. It has over 125 million subscribers.
The service was originally launched on November 14, 2014, as Music Key, offering advertisement-free streaming of music videos from participating labels on YouTube and Google Play Music. The service was then revised and relaunched as YouTube Red on October 21, 2015, expanding its scope to offer advertisement-free access to all YouTube videos, as opposed to just music.
YouTube announced the rebranding of the service as YouTube Premium on May 17, 2018, alongside the return of a separate, YouTube Music subscription service. Later in the year, it was reported that YouTube was planning to make some of the original content associated with the service available on an ad-supported basis.