MGA Zapf Creation GmbH

MGA Zapf Creation GmbH
FormerlyZapf Creation AG
Company typeSubsidiary (GmbH)
IndustryToys
Founded1932
HeadquartersRödental, Bavaria, Germany
Area served
Worldwide
Key people
  • Andreas Jansen
  • Thomas Eichhorn
  • Bob Duits Dreizen
ProductsToys
Brands
  • Baby Born
  • Baby Annabell
  • Chou Chou
Revenue 65.0 million (2022)
Number of employees
123 (2022)
ParentMGA Entertainment (2024-present)
Websitewww.zapf-creation.com

MGA Zapf Creation GmbH, officially trading as Zapf Creation, is a toy company based in Rödental, Germany, which specializes in the manufacture of multi-functional baby dolls. A subsidiary of American toymaker MGA Entertainment, Zapf's franchises have become popular around the world; among its successful creations are Maggie Raggies, Baby Born, Baby Annabell, Kool Kenzie and Chou Chou.