Zoila Ugarte de Landívar

Zoila Ugarte de Landívar, also known by her pseudonym Zarelia, (June 27, 1864 – November 16, 1969) was an Ecuadorian writer, journalist, librarian, suffragist, and feminist. She was the first female journalist in Ecuador. Together with Hipatia Cárdenas de Bustamante, she was a key defender of women's suffrage in Ecuador.

As an early figure in the realm of female Ecuadorian journalists, her career began in the late 1880s. She began to use the journalistic pseudonym Zarella in the weekly publication Tesoro del Hogar. She also became the first female director and editor of the political newspaper La Prensa in 1911.