Zwift

Zwift
IndustryGaming, fitness
Founded2014 (2014)
Founders
  • Jon Mayfield
  • Eric Min
  • Scott Barger
  • Alarik Myrin
Headquarters
California, United States
Websitezwift.com

Zwift is a massively multiplayer online cycling and running physical training program that enables users to interact, train, and compete in a virtual world.

Zwift was developed by Zwift Inc., which was co-founded by Jon Mayfield, Eric Min, Scott Barger, and Alarik Myrin, in California, United States in 2014.

The Zwift game was released in its beta version in September 2014, in partnership with TRUE Communications/InGoodTaste, and became a paid product with a fee of US$10 per month in October 2015, (equivalent to $13 in 2024). They raised their monthly membership to US$14.99 in November 2017, (equivalent to $19 in 2024). They again announced a raise in price of the monthly membership to US$19.99 in May 2024.

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