2010s in fashion

The fashions of the 2010s were defined by nostalgia, the mainstreaming of subcultural aesthetics, and the growing influence of digital platforms on fashion cycles. Overarching trends of the decade included hipster fashion, normcore and minimalist aesthetics, and unisex elements inspired by 1990s grunge. Throughout the decade, retro revivals persisted, including 1980s-style neon streetwear and tailored or fit-and-flare mid-century silhouettes that reflected a broader interest in vintage fashion.

In the early years of the 2010s, youth-led trends, such as scene, swag, and East Asian streetwear trends, gained momentum through social media platforms such as Tumblr, helping to popularize bright color schemes, layered accessories, and skinny jeans. By the mid-2010s, athleisure emerged internationally as a dominant force, emphasizing comfort and functionality. Social media influencers in became increasingly prominent in shaping fashion trends, particularly in the global spread of fast fashion through apps like Pinterest and Instagram.

While styles varied globally, fast fashion brands and online platforms played a central role in shaping and distributing trends across Europe, the Americas, and parts of East and Southeast Asia.