Adolf Dassler
Adolf "Adi" Dassler | |
|---|---|
Dassler at age 15, c. 1915 | |
| Born | 3 November 1900 |
| Died | 6 September 1978 (aged 77) Herzogenaurach, West Germany |
| Occupation | Founder of Adidas |
| Political party | Nazi Party (1933–1945) |
| Spouse(s) | Käthe (née Martz) (17 July 1917 – 31 December 1984) |
| Parent(s) | Christoph Dassler (father) Pauline Dassler (mother) |
| Relatives | Fritz Dassler (brother) Marie (sister) Rudolf Dassler (brother) Horst Dassler (son) Armin Dassler (nephew) |
Adolf "Adi" Dassler (3 November 1900 – 6 September 1978) was a German cobbler, inventor and businessman who founded sportswear giant Adidas. He was also the younger brother of Rudolf Dassler, founder of Puma.
Dassler was an innovator in sports shoe design and one of the early promoters who obtained endorsements from athletes to drive sales of his products. From his concepts, he created Adidas, which had 17 factories and annual sales of one billion Deutschmarks at the time of his death.