Horst Dassler

Horst Dassler
Born(1936-03-12)12 March 1936
Erlangen, Middle Franconia, Germany
Died10 April 1987(1987-04-10) (aged 51)
Erlangen or Herzogenaurach, Middle Franconia, West Germany
NationalityGerman
OccupationEntrepreneur
Years active1960–1987
Known forAdidas executive
Founder of Arena
SpouseMonika
Children2
FatherAdolf Dassler
RelativesRudolf Dassler (uncle)

Horst Dassler (12 March 1936 – 10 April 1987): 215  was a German businessman. The son of Adolf "Adi" Dassler, founder of Adidas. Horst Dassler founded Arena, a swimwear company, and became chairman of Adidas, and at the time of his death it was the world's largest sporting goods manufacturer with affiliates in 40 nations. Horst himself was known as the father of sports sponsorship as a result of his separate business of managing rights for the world governing bodies of football and the Olympics.

Horst was also the nephew of Rudolf Dassler, founder of Puma.

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