Al Ries
Al Ries | |
|---|---|
| Born | Alfred Paul Ries November 14, 1926 Indianapolis, Indiana, U.S. |
| Died | October 7, 2022 (aged 95) Atlanta, Georgia, U.S. |
| Education | DePauw University (1950) |
| Years active | 1950–2022 |
| Website | www |
Alfred Paul Ries (November 14, 1926 – October 7, 2022) was an American marketing professional and author. He was the cofounder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing.