Asia Television
Headquarters in Tai Po | |
Native name | 亞洲電視有限公司 |
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| Company type | Limited company |
| Industry | Internet-based media |
| Predecessor | Rediffusion Television |
| Founded | 29 May 1957 (as Rediffusion Television) 24 September 1982 (as ATV, TV broadcaster) Revived in 2019 into APP (as ATV, OTT service provider) |
| Headquarters | 33 Dai Shing Street, Tai Po Industrial Estate, Tai Po, Hong Kong |
Key people | Lai Chai Suang (main investor) Ip WP Leong (executive director), Andy Yong (non-executive director) |
| Owner | Asia Television Holdings Ltd. |
| Website | www |
| Asia Television | |||||||||||
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| Traditional Chinese | 亞洲電視 | ||||||||||
| Simplified Chinese | 亚洲电视 | ||||||||||
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| Alternative Chinese name | |||||||||||
| Traditional Chinese | 亞視 | ||||||||||
| Simplified Chinese | 亚视 | ||||||||||
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Asia Television Limited (Chinese: 亞洲電視有限公司, also known as ATV) is a digital media and broadcasting company in Hong Kong. Established as the first television service in Hong Kong as Rediffusion Television (麗的電視/麗的呼聲) on 29 May 1957, it shifted to terrestrial television in 1973 and was renamed as Asia Television (ATV) in 1982. ATV operated two main over-the-air channels: Cantonese-language ATV Home and English-language ATV World.
Despite its relatively small market share, ATV received awards for its programmes. One of its successes was the local version of the British game show Who Wants to Be a Millionaire? in 2001, providing ATV increased viewership. After 2000, ATV faced gradual decline in production quality and viewership, as well as financial difficulties—a process hastened under the leadership of Wang Zheng. ATV's credibility was severely damaged in 2011 after its news department had falsely reported the death of Jiang Zemin.
On 1 April 2015, Hong Kong's Executive Council announced that ATV's broadcast license would not be renewed. ATV's channels ceased over-the-air transmission on 1 April 2016. ATV announced plans to continue business as a digital and satellite broadcaster. The company's subscription-based internet content streaming operations was announced in December 2017.