Big Red (gum)

Big Red is a cinnamon flavored chewing gum introduced by the William Wrigley Jr. Company in 1975. Big Red was available in the United Kingdom and Ireland in the latter part of the 1990s, but was withdrawn from these markets at the end of the decade. It is a popular souvenir for visitors to the United States from Ireland or the United Kingdom.

Big Red was also released in Australia in the early to mid-1980s, but was discontinued there at the end of the decade. It was re-released in 2004, and again at the end of 2007.

It is also available in Mexico, Luxembourg, Belgium, Latvia, Norway, Poland, Slovenia, New Zealand, and parts of Sweden; the gum sold in Germany, Norway and Poland is not red but white. It is meant to be hot in flavor. Despite it not being a sugarless gum, in 2003 in the United States, Wrigley's replaced some of the sugar with aspartame and Ace K, both artificial sweeteners.