Bilibili

Bilibili
Logo used since 2009
Type of site
Video sharing
Available in
  • Chinese (simplified)
  • Chinese (traditional)
  • English (global edition only)
  • Indonesian (global edition only)
  • Thai (global edition only)
  • Vietnamese (global edition only)
  • Malay (global edition only)
Traded asNasdaq: BILI
SEHK: 9626
FoundedJune 26, 2009 (2009-06-26)
HeadquartersShanghai, China
Area servedWorldwide
Southeast Asia
North America
Australia
Europe
Africa
South America
Japan
South Korea
India
China
Russia
OwnerBilibili Inc.
Shanghai Hode Information Technology Co., Ltd.
Sony Group Corporation (5.22%)
Founder(s)Xu Yi
Key peopleXu Yi
(founder, president & director)
Chen Rui
(chairman & CEO)
Xin Fan (CFO)
URLbilibili.com (Chinese edition)
bilibili.tv (Global edition)
CommercialYes
RegistrationOptional (required for uploading, liking videos, watching videos in full HD, and commenting)
Launched26 June 2009 (2009-06-26)
Current statusActive
Bilibili
Simplified Chinese哔哩哔哩
Traditional Chinese嗶哩嗶哩
Transcriptions
Standard Mandarin
Hanyu PinyinBīlībīlī
Wade–GilesPi1-li1-pi1-li1
B Site
ChineseB站
Transcriptions
Standard Mandarin
Hanyu PinyinB zhàn
Wade–GilesB chan4

Bilibili (stylized in all lowercase), nicknamed B Site, is a Chinese online video sharing website based in Shanghai where users can submit, view, and add overlaid commentary on videos.

Bilibili hosts videos on various themes, including anime, music, dance, science and technology, movies, drama, fashion, and video games, but it is also known for its extensive kuso-style parodies by subcultural content creators. Since the mid-2010s, Bilibili began to expand to a broader audience from its original niche market that focused on animation, comics, and games (ACG), and it has become a major Chinese over-the-top streaming platform serving videos on demand such as documentaries, variety shows, and other original programming.

Bilibili is known for its scrolling danmu (弹幕, "bullet curtain") commenting system. Bilibili also provides a live streaming service where the audience can interact with streamers. Bilibili also offers games, mostly ACG-themed mobile games, such as Azur Lane and the Chinese version of Fate/Grand Order. In the third quarter of 2022, the number of average monthly active users reached about 332.6 million, including 28.5 million paying users.