Bucherer
First Bucherer boutique in Lucerne, Switzerland | |
Native name | Bucherer AG |
|---|---|
| Founded | September 2, 1888 |
| Founder | Carl F. Bucherer |
Key people | Guido Zumbühl (CEO) Anette Weber (CFO) Patrick Graf (CCO) |
| Revenue | $1.8 billion (2022 estimate) |
Number of employees | 2,400+ (2022) |
| Parent | Rolex SA (since 2023) |
Bucherer Ltd. (also Bucherer Group) is a multibrand watch and jewellery retailer based in Switzerland with over 100 stores worldwide. It was founded in 1888 by Carl F. Bucherer, who also became the namesake of a luxury Swiss watch brand. Bucherer retails brand including Rolex, Carl F. Bucherer, Baume & Mercier, Blancpain, Breguet, Cartier, Chopard, Girard-Perregaux, Jaeger-LeCoultre, Longines, Oris, Panerai, Piaget, Rado, Roger Dubuis, TAG Heuer, Tissot, Tudor, Ulysse Nardin and Vacheron Constantin.
In 2023, Bucherer was bought by Rolex.
In 2025 it was announced that Rolex is shutting down the Carl F. Bucherer brand.