MTV Brasil
Final logo used from 2012 to 2013 | |
| Type | Over-the-air television network |
|---|---|
| Country | Brazil |
| Affiliates | See List of MTV Brasil affiliates |
| Headquarters | São Paulo, Brazil |
| Programming | |
| Language(s) | Portuguese |
| Picture format | 480i (4:3 SDTV) 1080i (16:9 HDTV) |
| Ownership | |
| Owner | Grupo Abril Viacom (1996–2009) |
| Parent | Abril Radiodifusão |
| Key people | Zico Goes (Director of Programming) |
| Sister channels | TV Ideal (2007-2009) FIZ TV (2007-2009) BRZ (2012-2013) |
| History | |
| Launched | 20 October 1990 |
| Founder | Grupo Abril and MTV Networks |
| Replaced | TV Abril (1989-1990) |
| Closed | 1 April 2012 (Satellite TV) 30 September 2013 (terrestrial television) |
| Replaced by | |
| Former names | TV Abril (1989–1990) |
MTV Brasil was a Brazilian over-the-air television network owned by Grupo Abril focused on the youth and entertainment. The network was launched on 20 October 1990, as the first specialty television network to broadcast over-the-air, becoming the local version of MTV. It was the third MTV iteration launched in the world, and the first to broadcast via terrestrial television.
The network headquarters was at 52 Avenida Professor Alfonso Bovero, Sumaré, São Paulo city, which was formerly the headquarters of Rede Tupi. This building was listed by Conselho de Defesa do Patrimônio Histórico (Condephaat) as having an historical heritage, becoming the first to be officially listed in the city.
At the beginning of the 2010s, the channel was considered the largest youth network and the seventh largest terrestrial TV network in Brazil; it is still counted by Meio&Mensagem newspaper as the fifth most-viewed TV network in the country. MTV Brasil was the first network in the country dedicated to young people, targeting the "A/B audience" between the ages of 15 and 29. It is also first TV network in Brazil to broadcast their programming 24-hours-a-day, morning and night.
In June 2013, Grupo Abril began the process of returning the MTV brand to ViacomCBS (now Paramount Global) due to the major financial crisis that both the group and the broadcaster were facing. The network ended its broadcasts on September 30, 2013. Viacom, in turn, relaunched MTV on pay TV a day later. On terrestrial television, the network was replaced by Ideal TV.