Ideal TV
| Type | Broadcast television network Former pay television channel |
|---|---|
| Country | |
First air date | 1 October 2007 |
| Availability | Nationwide, via free-to-air television and direct-to-home services. |
| Founded | 1 October 2007 by Grupo Abril |
| Headquarters | Av. Prof. Alfonso Bovero, 52 – Sumaré, São Paulo |
| Owner | José Roberto Garcia Paulo Sérgio Garcia |
| Parent | ID TV S.A. (Legal name of the television network) |
Key people | Plínio Shiguematsu (Chairman) |
Launch date | 1 October 2007 (as a pay TV channel) 1 October 2013 (relaunch, replacing MTV Brasil) 28 November 2021 (relaunch, replacing Loading) |
| Dissolved | June 30, 2009 (first iteration) |
Former names | MTV Brasil, Ideal TV, Loading |
| Channel 11 | |
| Channel 227 (DTH) Channel 19/27 (cable) | |
| Channel 20/31 | |
| Channel 174/370 | |
| Group | Abril Radiodifusão (Grupo Abril; 2007-2009; 2013-2015) Spring Comunicação (2013-2017) |
Official website | idealtv.com.br |
| Replaced | MTV Brasil (2013 relaunch) Loading (2021 relaunch) |
| Replaced by | Loading (except on analog satellite television) |
Ideal TV (also called the TV Ideal or just IDTV) is a Brazilian television network based in São Paulo, the capital of the homonymous state. Opera on channel 32 (31 UHF digital) and belongs to Loading Entertainment Media, a startup owned by the Kalunga group, which also includes Loading.