Loading (TV channel)
| Type | Over-the-air television network |
|---|---|
| Country | Brazil |
First air date | December 3, 2020 |
| Availability | Brazil and parts of the American continent |
| Founded | December 7, 2020 by José Roberto Garcia Paulo Sérgio Garcia. |
| Headquarters | São Paulo, Brazil |
| Owner | José Roberto Garcia Paulo Sérgio Garcia |
| Parent | ID TV S.A. |
Key people | Plínio Shiguematsu (Chairman) |
Launch date | December 7, 2020 |
| Dissolved | November 28, 2021 |
Former names | MTV Brasil (1990–2013) Ideal TV (2013–20, except on analog satellite signal) |
Picture format | 1080i (HDTV) |
| Channel 11 | |
| Channel 227 (DTH) Channel 19/27 (cable) | |
| Channel 20/31 | |
| Channel 16 | |
| Callsigns | ZYB 825 (São Paulo) |
| Language | Portuguese |
| Replaced | Ideal TV (except on analog satellite signal) |
| Replaced by | Ideal TV |
Loading was a Brazilian television network based in São Paulo, the capital of the homonymous state. It operated on channel 32 (31 UHF digital) and belongs to Loading Entertainment Media, a startup owned by the Kalunga group, which also includes Ideal TV. Launched on December 7, 2020, it had programming focused on attractions about pop and geek cultures, series, movies, animations, and esports. It ended its original productions on May 27, 2021, airing since then reruns and third-party content. The founders are José Roberto Garcia and Paulo Sérgio Garcia.