Dead cat strategy

This article is part of
a series about
Boris Johnson
Policies
Electoral history
Mayor of London
Foreign Secretary
Prime Minister of the United Kingdom
First ministry and term
Second ministry and term
Post-premiership
Bibliography
In popular culture

The dead cat strategy, also known as deadcatting, is the political strategy of deliberately making a shocking announcement to divert media attention away from problems or failures in other areas. The present name for the strategy has been associated with British former prime minister Boris Johnson's political strategist Lynton Crosby.

This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.