Denza
Logo since 2024 | |
| Company type |
|
|---|---|
| Industry | Automotive |
| Predecessor | Shenzhen BYD Daimler New Technology Co., Ltd. (2010–2021) |
| Founded | May 2010 |
| Headquarters | , China |
Area served | |
Key people | Lian Yubo (CEO) |
| Products | Automobiles |
Production output | 126,036 vehicles (2024) |
| Owner | BYD Auto Industry |
| Chinese name | |
| Simplified Chinese | 深圳腾势新能源汽车有限公司 |
| Hanyu Pinyin | Shēnzhèn Téngshì Xīn Néngyuán Qìchē Yǒuxiàn Gōngsī |
| Website | denza.com tengshiauto.com (China) |
| Footnotes / references | |
Shenzhen Denza New Energy Co., Ltd., trading as Denza (Chinese: 腾势; pinyin: Téngshì), is an automobile manufacturing company and luxury plug-in electric vehicle brand owned by BYD Auto. Two other BYD subsidiary brands, Yangwang and Fangchengbao, are also rebadged and sold internationally under the Denza name.
Denza was founded in May 2010 as a joint venture between BYD and Daimler AG (currently Mercedes-Benz Group). In late 2014, its first model, the Denza EV was put on sale in selected Chinese cities only. In late 2021, Denza underwent a restructuring as Mercedes-Benz reduced its share to 10%, while BYD held the rest. BYD started investing in new models, such as the D9 MPV, the N7 and N9 SUVs and the Z9 full-size car. In September 2024, Mercedes-Benz withdrew entirely by transferring its remaining 10% stake to BYD.