Fangchengbao
| Product type | Automobiles | ||||||
|---|---|---|---|---|---|---|---|
| Owner | BYD Auto | ||||||
| Country | China | ||||||
| Introduced | 2023 | ||||||
| Markets | China | ||||||
| Ambassador(s) | Xiong Tianbo (Brand's General Manager) | ||||||
| Website | fangchengbao.com | ||||||
| Chinese name | |||||||
| Simplified Chinese | 方程豹 | ||||||
| Traditional Chinese | 方程豹 | ||||||
| Literal meaning | Equation leopard | ||||||
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Fangchengbao (Chinese: 方程豹; lit. 'equation leopard'), also spelled Fang Cheng Bao is a Chinese luxury electric car brand owned by BYD Auto and marketed by Shenzhen Fangchengbao Auto Sales Co., Ltd. BYD also owns trademarks for an English-language variant, Formula Bao. The brand was introduced in June 2023, and mainly produces performance-oriented SUVs aimed at the off-road and track-focused segments.
Fangchengbao vehicles will be exported outside China under the Denza brand.