Hallmark+
| Formerly | SpiritClips (2007–2014) Feeln (2014–2017) Hallmark Movies Now (2017–2024) |
|---|---|
| Company type | Subsidiary |
| Industry | Subscription video on demand |
| Founded | 2007 |
| Headquarters | , U.S. |
Key people | Robert N. Fried, founder |
| Services | Streaming media subscription service |
| Parent | Hallmark Media |
| Website | www |
Hallmark+ (formerly Hallmark Movies Now) is subscription video on-demand service owned by Hallmark Media. It primarily carries family-friendly movies, documentaries and short films, including Hallmark Hall of Fame movies and original content tied to Hallmark's cable networks.
The company was originally founded in 2007 by Robert N. Fried as SpiritClips, and was acquired by Hallmark Cards in 2012; it was then renamed Feeln in 2014, and then Hallmark Movies Now in 2017. It was relaunched again in September 2024 as Hallmark+, introducing a new slate of original series, as well as loyalty benefits for Hallmark Cards stores.