Hallmark Cards

Hallmark Cards, Inc.
Company type	Private
Industry	Retail, greeting card, gift shop
Founded	1907 (as Norfolk Post Card Company); 1910 (as Hall Brothers); 1954 (as Hallmark)
Founder	Joyce Hall
Headquarters	2501 McGee Street, Kansas City, Missouri, U.S.
Number of locations	1,245 stores (September 2023)
Area served	Worldwide
Key people	Donald J. Hall Jr. (executive chairman); David E. Hall (executive vice chairman); Mike Perry (president & CEO);
Products	Greeting cards; Gift wrap; Party goods; Giftware; Stationery; Electronic greetings; Keepsake ornaments; Media/entertainment;
Brands	Rainbow Brite; Shirt Tales; Hoops & Yoyo;
Revenue	US$5.0 billion (2020)
Owner	Hall family
Number of employees	30,000 (2020)
Subsidiaries	Crayola; DaySpring Greeting Cards; Hallmark Business Connections; Hallmark Channel (Crown Media Holdings); Hallmark+; Hallmark eCards; Hallmark Ink and Main Press; Hallmark Gold Crown Stores; Halls; Sunrise Greetings; Hallmark Baby; Bernama TV (7%); Mahogany Greeting Cards;
Website	hallmark.com

Hallmark Cards, Inc. is a privately held, family-owned American company based in Kansas City, Missouri. Founded in 1910 by Joyce Hall, Hallmark is one of the oldest and largest manufacturers of greeting cards in the United States. In 1985, the company was awarded the National Medal of Arts.

In addition to greeting cards, Hallmark also manufactures such products as party goods, gift wrap, and stationery. Hallmark acquired Binney & Smith in 1984, and would later change its name to Crayola, LLC after its well-known Crayola brand of crayons, markers and colored pencils. The company is also involved in television, having produced the long-running Hallmark Hall of Fame series since 1951, and launching the Hallmark Channel 50 years later (replacing an earlier joint venture with The Jim Henson Company, Odyssey Network).