Rainbow Brite

Rainbow Brite is an American media franchise by Hallmark Cards, introduced in 1984. The animated Rainbow Brite television series first aired in 1984, the same year Hallmark licensed Rainbow Brite to Mattel for a range of dolls and other merchandise. A theatrical feature-length film, Rainbow Brite and the Star Stealer, was released by Warner Bros. in 1985. The franchise was rebooted in 2014 with a three part mini-series released on Hallmark's online streaming video service, Feeln. A line of new merchandise by Hallmark online and in its shops debuted in 2015.