Haier

Haier
Haier
Simplified Chinese	海尔
Traditional Chinese	海爾
Hanyu Pinyin
Transcriptions
Standard Mandarin
Hanyu Pinyin	Hǎi'ěr

Haier Group Corporation
	Headquarters in Qingdao, Shandong
Native name	海尔集团公司
Company type	Public
Traded as	SSE: 600690; SEHK: 6690; FWB: 690D; Dow Jones China 88 Index component; CSI A100
Industry	Home appliances; Consumer electronics;
Founded	28 April 1984
Founder	Zhang Ruimin
Headquarters	Qingdao, Shandong, China
Area served	Worldwide
Key people	Zhang Ruimin (chairman & CEO); Liang Haishan (rotating president); Zhou Yunjie (rotating president);
Products	Major appliances; Small appliances; Commercial heating and cooling systems; Consumer electronics;
Revenue	CN¥227.5 billion (2021) (Haier Smart Home)
Operating income	CN¥15.91 billion (2021) (Haier Smart Home)
Net income	CN¥13.21 billion (2021) (Haier Smart Home)
Total assets	CN¥217.5 billion (2021) (Haier Smart Home)
Total equity	CN¥81.0 billion (2021) (Haier Smart Home)
Number of employees	109,586 (2021) (Haier Smart Home)
Subsidiaries	Haier Smart Home Company (35%), owner of GE Appliances (U.S.); Hotpoint (U.S.); Hoover (Europe); Candy; Fisher & Paykel; Evo (Russia);
Website	haier.com
	Footnotes / references;

Haier Group Corporation (/ˈhaɪ.ər/) is a Chinese multinational home appliances and consumer electronics company headquartered in Qingdao, Shandong. Its Haier Smart Home Company affiliate, of which it owns 35%, designs, develops, manufactures and sells home appliances including refrigerators, air conditioners, washing machines, dryers, and microwave ovens under the brand names Haier, Casarte, Leader, GE Appliances, Fisher & Paykel, Aqua, Candy and Evo. Its Haier Electronics Group affiliate manufactures consumer electronics such as mobile phones, computers, and televisions. Its ThundeRobot brand, founded in 2014, is focused on gaming computers and accessories. Haier Smart Home Company is ranked 407th on the Fortune 500.

According to Euromonitor International, According to Euromonitor International, Haier ranked first globally in sales volume of major appliances from 2009 to 2018. In 2019, BrandZ ranked Haier as the most valuable brand in the IoT ecosystem category, with a brand value of $16.3 billion.

Haier Group has two publicly traded affiliates that trade on three stock exchanges: Haier Smart Home (海尔智家) (SSE: 600690 as well as "D-share" listing of Haier Smart Home in China Europe International Exchange of Frankfurt; ex-Qingdao Haier Co., Ltd.) and Haier Electronics Group Co., Ltd. (SEHK: 1169). In 1993, it listed its Qingdao Haier Refrigerator Co. subsidiary on the Shanghai Stock Exchange, raising CN¥370 million. In 2005, Haier entered the Hong Kong Stock Exchange through a "backdoor listing" by acquiring a controlling stake in a publicly listed joint venture Haier-CCT Holdings Ltd. (SEHK: 1169).