Public diplomacy of Israel

The public diplomacy of Israel, or hasbara (Hebrew: הַסְבָּרָה), includes mass communication and individual interaction with foreign nationals through social and traditional media, as well as cultural diplomacy. Organizations involved include the IDF Spokesperson's Unit, Prime Minister's Office, Ministry of Foreign Affairs, and pro-Israeli civil society organizations.

Historically, these efforts have evolved from being called "propaganda" by early Zionists (when the term was considered neutral), with Theodor Herzl advocating such activities in 1899, to the more contemporary Hebrew term hasbara introduced by Nahum Sokolow, which translates roughly to "explaining". This communicative strategy seeks to justify actions and is considered reactive and event-driven.