Juan Valdez Café

Juan Valdez Café
Company typePublic
Industry
GenreCoffeehouse
FoundedSeptember 2002 (2002-09) in Bogotá, Colombia
FounderFederación Nacional de Cafeteros de Colombia
Headquarters,
Number of locations
500+ in over 20 countries across the world (2022)
Areas served
South America, North America, Caribbean, Europe, Middle East
Key people
  • Roberto Velez (Chairman)
  • Camila Escobar Corredor (President of Procafecol, S.A.)
Products
ServicesCoffee
Number of employees
5,000+
Websitewww.juanvaldezcafestore.com

Juan Valdez Café is a multinational coffeehouse chain based in Colombia that specializes in coffee retail and promoting the interests of the Colombian coffee industry worldwide. It was created by Colombia's Colombian National Federation of Coffee Growers through Procafecol S.A.; the latter being a company established in 2002. The cafe was named for Juan Valdez, the fictional spokesperson for multiple campaigns from the federation promoting Colombian coffee.