Loyalty program
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| Nudge theory |
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A loyalty program or rewards program is a marketing strategy designed to encourage customers to continue to shop at or use the services of one or more businesses associated with the program.
| Part of a series on |
| Nudge theory |
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Social scientists |
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Government programs |
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Government agencies |
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Nudge theory in business |
A loyalty program or rewards program is a marketing strategy designed to encourage customers to continue to shop at or use the services of one or more businesses associated with the program.