Instacart

Maplebear Inc.
Instacart
Company typePublic
IndustryRetail
FoundedJuly 1, 2012 (2012-07-01)
Founders
Headquarters50 Beale Street
San Francisco, California, U.S.
Area served
United States and Canada
Key people
Fidji Simo (CEO)
ServicesGrocery delivery
Revenue US$3.38 billion (2024)
US$489 million (2024)
US$457 million (2024)
Total assets US$4.12 billion (2024)
Total equity US$3.09 billion (2024)
Number of employees
3,265 (2024)
SubsidiariesCaper AI
Websiteinstacart.com
instacart.ca
Footnotes / references

Maplebear Inc., doing business as Instacart, is an American retail media and delivery company based in San Francisco that operates a grocery delivery and pick-up service in the United States and Canada accessible via a website and mobile app. It allows customers to order groceries, and alcohol where legal, from participating retailers with the shopping being done by a personal shopper, who picks, packs, and delivers the order within the customer's designated time frame.

The company offers service from over 1,800 retailers covering more than 100,000 grocery stores, and works with over 7,000 consumer packaged goods brands. Alcohol delivery is available from 600 retail banners that span more than 23,000 stores across North America.

Instacart reaches nearly 98% of SNAP households, offering delivery services from nearly 180 retail banners, including ALDI, Food Lion, Publix, The Save Mart Companies and Walgreens, spanning more than 30,000 stores across all 50 states and Washington D.C. Since its founding, Instacart Marketplace has powered more than $100 billion of GTV and over 900 million orders with approximately 20 billion items ordered.