MINISO

MINISO Group Holding Limited (simplified Chinese: 名创优品; traditional Chinese: 名創優品; pinyin: Míngchuàng Yōupǐn; Jyutping: ming4 cong3 jau1 ban2), trading as MINISO is a Chinese retailer and variety store chain that specializes in household and consumer goods including cosmetics, stationery, toys, and kitchenware featuring IP design. Founded in 2013 by Ye Guofu, its headquarters are in Haizhu District, Guangzhou. In 2023, the company's sales revenue reached $1.9 billion. In March 2019, MINISO began a collaboration with Marvel Entertainment to sell its branded products.

MINISO has expanded outside of the Chinese market and operates over 7,000 stores including designer toy brand – TOPTOY stores and 6,868 MINISO stores in Asia, Europe, Oceania, Africa, North America, and South America. Sustainalytics and Morningstar ESG risk rating rank MINISO as “Low Risk".