No Brand Burger
Native name | 노브랜드 버거 |
|---|---|
Romanized name | Nobeuraendeu Beogeo |
| Company type | Subsidiary |
| Industry | Fast food |
| Founded | August 2019 in Hongdae, Mapo-gu, Seoul, South Korea |
| Headquarters | South Korea |
Number of locations | 250+ restaurants (2024) |
| Products |
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| Parent | Shinsegae Food Inc. |
| Website | Official website |
No Brand Burger (Korean: 노브랜드 버거) is a fast food hamburger chain based in South Korea. The company is operated by Shinsegae Food Inc., which is owned by Shinsegae. The name was borrowed from No Brand (이마트 노브랜드), a private label of Emart. Also, No Brand Burger's yellow, black, and white color scheme used in its logo, decor, packaging, and adverts was adopted from No Brand's. The official motto of No Brand Burger is "Why pay more? It's good enough." which reflects the cost of items on the chain's menu.