Peitho

In Greek mythology, Peitho (Ancient Greek: Πειθώ, romanized: Peithō, lit. 'Persuasion' or 'winning eloquence') is the personification of persuasion. She is typically presented as an important companion of Aphrodite. Her opposite is Bia, the personification of force. As a personification, she was sometimes imagined as a goddess and sometimes an abstract power with her name used both as a common and proper noun. There is evidence that Peitho was referred to as a goddess before she was referred to as an abstract concept, which is rare for a personification. Peitho represents both sexual and political persuasion. She is associated with the art of rhetoric.