Rainbow Crafts

Rainbow Crafts, Inc.
Rainbow Crafts
Company typeSubsidiary
IndustryToys
Founded1956 (1956)
FounderNoah McVicker, Joseph McVicker
Defunct1971 (1971)
FateMerged with Kenner in 1971
SuccessorKenner
HeadquartersUnited States
ProductsPlay-Doh
ParentIndependent (1956–1965)
General Mills (1965–1971)

Rainbow Crafts, Inc. (traded as Rainbow Crafts) is a former toy manufacturing company created and operated by Noah McVicker and his nephew Joseph McVicker as a subsidiary of the midwestern soap company, Kutol Products. The company manufactured Play-Doh, a modeling compound for children. Rainbow Crafts operated under the McVickers from 1956 until 1965 when it was sold to General Mills with all rights to Play-Doh. In 1971, Rainbow Crafts and Kenner merged.

Hasbro currently manufactures Play-Doh.

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