Loyalty program
| Part of a series on | 
| Nudge theory | 
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A loyalty program or rewards program is a marketing strategy designed to encourage customers to continue to shop at or use the services of one or more businesses associated with the program.
| Part of a series on | 
| Nudge theory | 
|---|
| Social scientists | 
| Government programs | 
| Government agencies | 
| Nudge theory in business | 
A loyalty program or rewards program is a marketing strategy designed to encourage customers to continue to shop at or use the services of one or more businesses associated with the program.