Riich
| Product type | Automotive |
|---|---|
| Owner | Chery Automobile |
| Country | China |
| Introduced | March 2009 |
| Discontinued | April 2013 |
| Markets | China |
| Website | http://www.riichauto.com/ |
| Company | |
| Industry | Automobile |
| Headquarters | |
Riich (Chinese: 瑞麒; pinyin: Ruìqí) was an upmarket marque of the Chinese automaker Chery. Its models included a microvan, large sedans (the G5 and slightly bigger G6) and supermini Riich M series, including a five-door hatchback (M1), a small sedan (M5) and a five-door crossover (X1). The marque was launched in March 2009. The brand experienced poor sales and in September 2012. Due to that, Chery announced that it would be discontinued. Sales of Riich vehicles ended in April 2013.
Previously Chery used the "Riich" name for a model of van (the Chery Riich) prior to the creation of the Riich sub-brand.