Shrinkflation

In economics, shrinkflation, also known as package downsizing, weight-out, and price pack architecture is the process of items shrinking in size or quantity while the prices remain the same. The word is a portmanteau of the words shrink and inflation. Skimpflation involves a reformulation or other reduction in quality.

Shrinkflation allows manufacturers and retailers to manage rising production costs while maintaining sales volume, operating margin, and profitability, and is often used as an alternative to raising prices in line with inflation. Consumer protection groups are critical of the practice.