Simba Chips
| Product type | Potato crisps |
|---|---|
| Owner | PepsiCo (1995) |
| Country | South Africa |
| Introduced | 1957 |
| Related brands |
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| Markets | Southern Africa |
| Previous owners |
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| Tagline | Roars with flavour |
| Website | Brand Website |
Simba Chips (commonly referred to simply as Simba) is a popular South African brand of potato crisps. It was first introduced in 1957 by the Greyvensteyn family. "Simba" is the Swahili word for "lion" and the product's mascot is an adult male African Lion.