Sincere Department Store
Native name | 先施百貨 |
|---|---|
| Company type | Public trading company |
| Industry | Fashion retailing |
| Founded | 8 January 1900 |
| Founder | 25 investors including Ma Ying Piu |
| Headquarters | Hong Kong |
Area served | Hong Kong and Mainland China |
Key people | Chairman Walter K.W. Ma,Managing Director/Executive Director Philip K.H. Ma and board member King Wing Ma |
| Products | Consumer goods and services |
| Services | Retail, advertising, travel |
| Revenue | HKD 458 million (2011) |
| HKD 10.2 million (2011) | |
| Owner | Ma family |
Number of employees | 587 |
| Parent | Sincere Group |
| Divisions | 5 |
| Subsidiaries | 360 °C Advertising, Pacific Falcon Design,Sincere Living Furniture |
| Website | Sincere |
Sincere Department Store (Chinese: 先施百貨; pinyin: Xiānshī Bǎihuò; Wade–Giles: Hsien-shih Pai-huo) is a department store under the Sincere Company Limited and one of the oldest department chains in Hong Kong. Prior to 1949, its largest operation was in Shanghai, and along with Wing On (which survives in Hong Kong), Sun Sun (新新公司 1926–1951) and Da Sun (大新公司) was one of the "four great department stores" of Shanghai, and therefore, China generally.