Soueast
| Company type | Subsidiary | ||||||
|---|---|---|---|---|---|---|---|
| Industry | Automotive | ||||||
| Founded | 1995 | ||||||
| Headquarters | Fuzhou, Fujian, China | ||||||
Area served | Worldwide | ||||||
Key people | Zi-Sheng Zuo (President) | ||||||
| Products | Automobiles | ||||||
| Owner | Chery (100%) | ||||||
| Chinese name | |||||||
| Simplified Chinese | 东南(福建)汽车工业有限公司 | ||||||
| Traditional Chinese | 東南(福建)汽車工業有限公司 | ||||||
| |||||||
| Website | www | ||||||
South East (Fujian) Motor Co., Ltd., trading as Soueast, is a Chinese automobile manufacturer based in Fuzhou, Fujian, a subsidiary of Chery. It conducts production and sale of passenger vehicle under the Soueast marque.
It used to manufactures Mitsubishi brand passenger cars for sale in mainland China, a joint venture between China Motor Corporation (25%), Fujian Motor Industry Group (50%) and Mitsubishi Motors (25%) before it was acquired by Chery.
In 2024, SOUEAST Motor boosts production upgrades using its Fujian base's location strengths, integrating global resources/strategies and launching new products. The name "SOUEAST" merges "SOUTH" and "EAST" (from China's southeast Fujian Province), symbolizing its history/culture. Now, it also stands for "SOUL EASE" – promoting an ease lifestyle.