Superdry

Superdry plc (stylised as SUPERDRY®︎冒険魂) is a British clothing company, and owner of the Superdry label. Superdry products traditionally combine vintage American styling with Japanese-inspired graphics.

Founded in 2003, in its peak years, Superdry was a popular, status symbol high street fashion brand, sold in 157 countries, selling its clothes at high prices, and described as the "hottest fashion label on the high street". However, as of 2024, years of internal problems and falling sales have seen the brand in turmoil. The company was delisted from the London Stock Exchange in July 2024.