Twitter under Elon Musk

Elon Musk completed the acquisition of Twitter in October 2022; Musk acted as CEO of Twitter until June 2023 when he was succeeded by Linda Yaccarino. In a move that, despite Yaccarino's accession, was widely attributed to Musk, Twitter was rebranded to X on July 23, 2023, and its domain name changed from twitter.com to x.com on May 17, 2024.

Now operating as X, the platform closely resembles its predecessor but includes additional features such as long-form texts, account monetization options, audio-video calls, integration with xAI's Grok chatbot, job search, and a repurposing of the platform's verification system as a subscription premium. Several legacy Twitter features were removed from the site after Musk acquired Twitter, including Circles, NFT profile pictures, and the experimental pronouns in profiles feature. Musk aims to transform X into an "everything app", akin to WeChat.

X has faced significant controversy post-rebranding. Issues such as the release of the Twitter Files, suspension of ten journalists' accounts, and temporary measures like labeling media outlets as "state-affiliated" and restricting their visibility have sparked criticism. Despite Musk stepping down as CEO, X continues to struggle with challenges such as viral misinformation, hate speech, and antisemitism controversies. In response to allegations it deemed unfair, X Corp. has pursued legal action against nonprofit organizations Media Matters and the Center for Countering Digital Hate.

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