Richard Reed

Richard John Reed, CBE (born 13 February 1973) is a British businessman, entrepreneur and public speaker. He is the co-founder of Innocent Drinks (founded in 1999 ), an international company producing fresh fruit smoothies and vegetable pots sold in various outlets around the world, and of Jamjar Investments (founded 2012). He pioneered "wackaging" – quirky messages on packaging – of products such as smoothies.