WPLW-FM
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| Broadcast area | |
| Frequency | 96.9 MHz | 
| Branding | Pulse FM | 
| Programming | |
| Format | Contemporary hit radio | 
| Ownership | |
| Owner | 
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| WBBB, WGBR, WKJO, WKIX-FM, WKIX, WKXU, WPTF, WQDR, WQDR-FM | |
| History | |
First air date  | 1946 | 
Former call signs  | 
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Former frequencies  | 
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Call sign meaning  | "Pulse" | 
| Technical information | |
Licensing authority  | FCC | 
| Facility ID | 48369 | 
| Class | C0 | 
| ERP | 100,000 watts | 
| HAAT | 300 meters (980 ft) | 
Transmitter coordinates  | 35°23′52.6″N 78°8′6″W / 35.397944°N 78.13500°W | 
| Repeater(s) | 94.7 WQDR-FM HD2 (Raleigh) | 
| Links | |
Public license information   | |
| Webcast | Listen live | 
| Website | thenewpulsefm | 
WPLW-FM (96.9 MHz, "Pulse FM") is a contemporary hit radio station licensed to Goldsboro, North Carolina, which is east of the Research Triangle. The station is owned by Curtis Media Group. Its studios are located in Raleigh, and its transmitter is near Princeton, North Carolina.
Its programming is carried on four translators: 98.7 FM (W254AS) in Rolesville, North Carolina, 103.7 FM (W279EJ) in Hillsborough, North Carolina, 104.7 FM (W284CP) in Raleigh, North Carolina, and 104.7 FM (W284CD) in Youngsville, North Carolina, all relayed by WQDR-FM HD2.