Peter Pek

Peter Pek is a Malaysian businessman, and the chief executive of the World Branding Forum, a global non-profit organisation that manages and supports a range of programmes. He is also the executive producer of the World Branding Awards. He is the former creative director of New Nation, a British tabloid; the editor-in-chief of Food & Beverage magazine; and publisher of Malaysian Superbrands;. He was a host and judge of the corporate reality television series The Firm. He also starred in The Firm with Chan Boon Yong. The second season of the hit show premièred on 2 August 2008. Peter died on 21 November 2018.