Flybuys (Australia)

Flybuys is an Australian customer loyalty program equally owned by the Coles Group and Wesfarmers through joint venture Loyalty Pacific. Members can accrue points by shopping at Coles Group brands (Coles Supermarkets, Liquorland, etc.), certain Wesfarmers brands (Kmart, Target, Bunnings, Officeworks, catch.com.au, Kleenheat, etc.), and some third-party partners like HCF Insurance, Coles Express and Optus. Points can then be redeemed for money off purchases at Coles Supermarkets, Coles Express, Liquorland, Kmart, Officeworks, Target and mycar (2,000 points gives an A$10 discount), as well as holidays (through Flybuys Travel or Velocity Frequent Flyer) and household goods (from the Flybuys Rewards Store).

It is one of Australia's largest loyalty programs and has over nine million members. Fifteen Flybuys cards are scanned every second on average in Australia.