Formosa Chang

Formosa Chang (traditional Chinese: 鬍鬚張; simplified Chinese: 胡须张) is a Taiwanese fast casual restaurant chain. The restaurant's signature dish is minced pork rice. In 1960, Chang Yan-chuan (Chinese: 張炎泉) started a street food stall selling traditional Taiwanese snacks at Shuanglian Market (Chinese: 雙連市場) on Minsheng West Road in Taipei. The stall relocated in 1971 to Ningxia Road. At the urging of his eldest son, Chang Yung-chang (Chinese: 張永昌), he moved the business into a storefront at Ningxia Night Market in 1979. Inspired by McDonald's, the younger Chang revamped the family business through implementing business management strategies. He focused on creating a consistent dining experience, emphasizing precise food preparation and fast service.

The younger Chang started the Formosa Chang brand in 1986, took over the business after his father's death in 1989, and introduced franchising in 1993. The company expanded rapidly in the mid-1990s, but this growth led to issues with quality control, particularly among franchisees. After the 1997 foot-and-mouth disease outbreak, Formosa Chang shifted away from franchising and focused on directly operated stores to improve consistency and quality. The company later ventured internationally, opening branches in both Japan and mainland China in 2003. As its customer base had gotten older, Formosa Chang in 2008 targeted younger consumers through modernized branding and marketing. The company faced an avalanche of criticism from the media for raising prices in 2012, causing it to reverse the hikes. Formosa Chang in 2024 started a health-conscious brand, Jing Jian Kang (Chinese: 京簡康). In 2024, Formosa Chang has 73 locations in Taiwan, 68 in China, and three in Japan.

The restaurant's customers largely are from the middle class. Formosa Chang started a partnership with China Airlines in 2010 to serve airline meals containing their minced pork rice. It partnered with the convenience store Hi-Life to sell baozi. The company's distinctive logo is in homage to its founder, who worked such long hours that he lacked the time to trim his beard. It features his smiling face, creased at the sides and with a thick beard. Formosa Chang partnered with the T-shirt design firm Pizza Cut Five in 2008 to sell T-shirts featuring the logo.